Abercrombie & Fitch Social Media Payback…

So, I saw this on Upworthy, and I LOVE it, except for the fact that it vilifies the Abercrombie & Fitch CEO a bit too much, and it makes fun of the way he looks, which goes against everything I’ve been trying to teach my kid. The CEO might be a bit of a socially irresponsible elitist jackass in his decision making and the way he runs his business, but making fun of his face just isn’t nice. You might think it’s too PC, but I prefer not to play that way — I think you end up with more credibility in the end.

Anyway, beside that, I LOVE LOVE LOVE the idea in this clip: clothe the homeless in A&F apparel.

I love it when bad things get turned on their head.

Wish I had some Abercrombie & Fitch so I could give it away, but this mama isn’t that cool šŸ˜‰

By Tracey March

2 Thoughts on “Abercrombie & Fitch Social Media Payback…

  1. And why is it acceptable to associate an awful CEO’s clothes to homeless people? Homeless people are the real victim in this campaign. It’s unfortunate don’t see the real message happening.

    • Tracey March on May 16, 2013 at 12:01 pm said:

      I’m not sure I understand your comment, but it has crossed my mind that a critic could say homeless people are being used like pawns here. Clearly there are a few issues going on. Obviously homelessness is a terrible problem, but I understand that in a two minute video clip you have limit your message. In this case, I think the clip was intended to be a lesson for a thoughtless CEO, and an attempt to make our corporations more socially responsible (for example, by pressuring them to donate clothes to people who need them rather than burn them).

      Upworthy, where I saw the video, does provide links to organizations that help the homeless (Horizons for Homeless Children, National Coalition for the Homeless).

Post Navigation

%d bloggers like this: